Retention & winback
Turn one-time buyers into the customers you sell to again and again.
RFM-driven retention and winback flows that bring lapsed customers back and lift lifetime value — so you stop buying every sale and start earning more from the customers you already won.
3.7×
average return per $1 invested in AI (IDC, 2024)
RFM
the right message to the right customer
days
to go live
The problem
What it’s quietly costing you.
One-and-done buyers torch your margin
Acquisition is your biggest cost. Without retention, every hard-won customer is a single order — so you keep buying new ones instead of selling again to the ones you have.
Lapsed customers slip away in silence
The customer who loved their first order drifts off, and nothing brings them back. No winback flow means your best future buyers quietly become someone else’s.
You treat everyone the same
Blasting one offer to your whole list wastes your VIPs and ignores your at-risk customers. Without segmentation, the right message never reaches the right buyer.
What we build for you
Done for you, tuned to e-commerce brands.
RFM-driven segmentation
We sort your customers by recency, frequency, and spend, so VIPs, regulars, and at-risk buyers each get the message that fits.
Winback flows that re-engage
Automated sequences reach lapsing customers at the right moment to pull them back before they’re gone for good.
Post-purchase and repeat flows
Nurture every first order toward a second and a third, so customers buy again without you lifting a finger.
Lifts lifetime value
More repeat orders from customers you’ve already paid for — the cheapest revenue you’ll ever earn.
How it works
Live in days, not months.
Scope
We map your customer data and where one-time buyers and lapsed customers are leaking value.
Configure
We build RFM segments and the winback and repeat flows on your email/SMS accounts.
Go live
We test each segment and trigger, then switch it on — usually within days.
Tune
We watch repeat-rate and winback data and sharpen the flows to lift lifetime value.
In the real world
The customer who came back six months later.
A brand has thousands of buyers who ordered once and went quiet. RFM flows quietly sort them, and a customer who hasn’t bought in months gets a winback message timed to her last order, with a reason to return. She buys again — and lands in a repeat flow that turns her into a regular. The brand starts earning more from customers it already paid for, instead of chasing new ones.
Scoped on your free teardown — often added once recovery and support are catching the sales you already have.
FAQ
Straight answers.
Do I have enough customers for this to work?+
If you’ve got a base of past buyers, you’ve got the raw material — retention works on the customers you already have, not on volume. Your free teardown shows exactly where the lifetime-value upside is hiding.
What if it doesn’t lift my repeat rate?+
We agree an acceptance target with you up front — a repeat-purchase rate or winback result you want to hit — and keep building until it does, at no extra cost. That’s our Build-Until-It-Works guarantee, as long as you complete onboarding and approve milestones on time.
Does it work with my store and email/SMS tools?+
Yes — it reads your customer and order data from Shopify, Woo, or your platform and runs the flows on your existing email and SMS accounts. You own the meters; sends run at cost.
More for e-commerce brands
The Build-Until-It-Works Guarantee
We don’t stop until it works.
We agree on a clear acceptance target before we build. If the system isn’t hitting it, we keep building and optimizing at no extra cost until it does — provided you complete onboarding and approve milestones on time. Most agencies won’t put that in writing because they’re not sure it’ll work. We are.
See what it’s worth — free.
Start with a free teardown. We’ll map where you’re leaking leads, hours, and margin, put a dollar figure on it, and show you exactly what we’d build — before you commit anything. Then we build it, and keep building until it hits the target we set together.
Free teardown · No pressure · Build-Until-It-Works guarantee