SEO is the retainer you’re leaving on the table
You built the site; the client still needs it to rank. White-label SEO lets you resell that work as a monthly line item instead of handing the relationship to another shop.
White-label SEO for web-design agencies
White-Label SEO for Agencies
NAZCO is a white-label SEO provider for web-design agencies: we run SEO under your brand, you resell it at your own margin. Technical SEO, content, local SEO, and reporting ship on your domain with no NAZCO badge — so your clients see your agency as the white label SEO company doing the work. (You may see it written “white label SEO” or “white-label SEO” — same thing.)
Resold under your brand, no NAZCO badgeNDA-backed — we never contact your clientsRank-Ready in 30 guarantee
Build-Until-It-Works Guarantee
What it is
What is white-label SEO?
White-label SEO is search work one company produces and another resells under its own brand. As a white-label SEO provider, NAZCO runs the technical SEO, content, local SEO, and reporting; your agency resells those white-label SEO services to your clients on your own domain. It’s outsourced production with insourced ownership — the deliverable is ours, the brand and the client relationship are entirely yours.
There’s no NAZCO badge on anything: no “powered by,” no footer link, nothing for a client to Google. To them, your agency is the SEO company. That’s what makes us a white-label SEO agency built for resellers rather than a vendor competing for your accounts — we only sell to agencies and independent RIAs, never to your clients.
SEO reseller program for agencies
Why agencies resell SEO instead of building a team.
An SEO reseller program lets you sell the outcome and outsource the production. You keep the client and the margin; we run the engine behind your brand. No SEO hire to carry, no specialist to train, no second shop pulling your client away — you resell SEO under your own brand at your own price.
No SEO team to hire, train, or carry
A reseller program means you sell the outcome and we run the production. No specialist salary, no churn risk, no learning curve — you keep the client, we do the miles.
Buy at our menu, resell at your margin
The white-label SEO pricing below is your cost. You set the retail. The spread between what you pay and what you charge the client is yours to keep, on every site and every post.
Capacity that scales without headcount
Because the production is engine-powered, you can take on the next ten SEO clients without the next ten hires. The constraint stops being your team’s calendar.
It ships under your brand, not ours
Every audit, post, and report goes out on your domain with your logo. The client never sees NAZCO — to them, your agency does the SEO, because as far as the deliverable goes, you do.
There are 202,692 US web-design businesses (IBISWorld 2025). The ones that keep clients on retainer won’t be the ones that build a site and walk — they’ll be the ones who resell SEO and stay.
Start a reseller teardownWhat’s included
The white-label SEO services you resell.
Four production lines, all delivered under your brand: technical SEO that’s fixed not just flagged, buyer-intent content, white-label local SEO, and white-label reporting. Every publish passes a human approval gate on your side.
Technical SEO, fixed not just flagged
Crawlability, indexation, schema, Core Web Vitals, internal linking — audited across 10 dimensions and deployed to a verified 85+ on-page core. We don’t hand you a list of problems; we ship the fixes.
Buyer-intent content
SEO blog posts written to a 90/100 quality gate with schema and internal links built in, published under your agency’s byline. Human approval gate on every publish.
White-label local SEO
Google Business Profile, local schema, citation and NAP consistency, and review signals — the local-search work that wins service-area clients, all under your brand.
White-label SEO reporting
Monthly client reports rendered on your domain with your logo — the retention artifact the client opens every month. Your white-label SEO dashboard, no NAZCO badge anywhere.
The offer
White-label SEO pricing.
Published, per-unit, and engine-powered — this is your cost as the reseller. You set the retail price your client pays, and the spread is your margin. Three white-label SEO services, one menu.
White-label production menu · resold under your brand
Buy here. Resell at your margin.
Ultra SEO Pass
$500 / client site
A 10-dimension scored audit plus every fix deployed — technical, schema, content, local, AI-search — to a verified 85+ on-page core. Under your agency’s brand.
Ultra SEO Blog
$150 / post
A buyer-intent post that passes a 90/100 quality gate, with schema and internal links built in — published under your agency’s byline.
Ultra SEO Retainer
$450 / client site / mo
The monthly engine run: 2 Ultra SEO Blogs, monthly re-score + drift watch, local-signals upkeep with your team approving every send, a scored link queue with outreach drafted, and a white-label monthly client report — the retention artifact.
5+ retainer clients: $400/client/mo. New retainer clients start with one Ultra SEO Pass to set the verified baseline.
2 build slots + 2 advisory retainer seats; white-label menu capacity is engine-powered.
SEO reseller program
How the white-label SEO reseller program works.
You sell the SEO; we produce it behind your brand. Four steps, and the client never sees us.
You sell the outcome
Pitch SEO to your client as your service, at your price. The proposal, the contract, and the invoice are all yours.
We produce it white-label
You order from the menu; we run the technical SEO, content, and local SEO through the engine — every deliverable under your brand.
You approve, then it ships
A human gate on your side signs off on every publish and report. Nothing leaves without your thumbs-up.
You keep the margin
You pay the menu price, the client pays your retail, and the spread is yours — on every site, post, and retainer month.
White-label SEO reporting
A white-label SEO dashboard your client opens every month.
White-label SEO reporting is the retention layer. The monthly report renders on your domain, under your logo, with no NAZCO badge — scores, rankings, what shipped, drift flags — in language the client actually reads. It’s what makes a retainer feel worth paying.
Your brand, your domain
Every report renders under your agency’s name and logo. There’s no “powered by,” no footer link, nothing for a client to Google back to us.
The monthly retention artifact
A white-label SEO report is what makes a retainer feel worth paying. The client sees movement they can read — scores, rankings, what shipped — and renews.
Human-approved before it sends
Nothing publishes or sends without a person on your side signing off. The report goes out when you say it goes out.
Drift watch built in
Monthly re-score and drift monitoring means a ranking slip shows up in the report as a flag, not as an angry client email two months later.
Your Agency · Monthly SEO Report
88
On-page score
31
Tracked keywords ↑
2
Posts shipped
Local SEO · GBP, citations, and review signals trending up
Human-approved · no NAZCO badge anywhere on this report
White-label by design
A white-label SEO company built for resellers.
Outsourced production, never outsourced ownership. Your brand on everything, your client relationship untouched — that’s the deal, and it’s in writing.
No NAZCO badge, anywhere
Audits, posts, portals, reports — everything ships under your brand and your domain. To the client, your agency is the white-label SEO company doing the work.
NDA-backed, we never contact your clients
The relationship, the renewal, and the upsell are yours — in writing before any work starts. We sell to agencies; competing with you would end our business model.
Installed on infrastructure you own
The SEO work lives on accounts you control — your CMS, your analytics, your repo. If we ever part ways, everything keeps running exactly where it already lives.
In writing
The white-label SEO guarantee: Rank-Ready in 30.
Reselling our SEO means reselling our guarantee. Every baseline site we take on hits a verified score in 30 days — or we keep working free. You can put that promise in your own proposal.
Rank-Ready in 30
Every baseline site we take on reaches a verified 85+ on-page score within 30 days of access — or we keep working free until it does.
Live-in-7
Your first white-label SEO pilot ships within 7 days of access and assets — or we keep working free until it does.
The Build-Until-It-Works Guarantee
We don’t stop until it works.
We agree on a clear acceptance target before we build. If the system isn’t hitting it, we keep building and optimizing at no extra cost until it does — provided you complete onboarding and approve milestones on time. Most agencies won’t put that in writing because they’re not sure it’ll work. We are.
Go deeper
More for web-design agencies.
The full offer
AI delivery engine for agencies
The complete agency play: ship client sites in one week, white-label, NDA-backed, run from your own Slack or Discord — with the white-label SEO menu inside it.
Free teardown
The agency SEO teardown
A free, scored teardown that maps where the white-label SEO margin and retention is hiding in your book — and what it would take to resell it.
FAQ
White-label SEO, answered.
What is white-label SEO?+
White-label SEO is search-engine-optimization work that one company produces and another resells under its own brand. NAZCO is a white-label SEO provider for web-design agencies: we run the technical SEO, content, local SEO, and reporting, and you resell it to your clients on your own domain with your own logo. There’s no NAZCO badge on anything — to the client, your agency does the SEO.
How does a white-label SEO reseller program work?+
You sell the SEO outcome to your client; we run the production behind your brand. You buy from our white-label production menu at the listed price, set your own retail price, and keep the margin. Every deliverable — audit, blog post, monthly report — ships under your name and passes a human approval gate on your side before it goes out. The relationship and the renewal stay yours; we’re NDA-backed and never contact your clients.
How much does white-label SEO cost?+
Our white-label SEO pricing is published and per-unit: the Ultra SEO Pass is $500 per client site (a scored 10-dimension audit plus every fix deployed to a verified 85+ on-page core), the Ultra SEO Blog is $150 per post, and the Ultra SEO Retainer is $450 per client site per month — or $400 per client per month at five or more retainer clients. That’s your cost as the reseller; you set the retail price your client pays.
Can I resell SEO under my own brand?+
Yes — that’s the entire point. Every audit, post, local-SEO deliverable, and report renders under your agency’s brand and domain with no NAZCO badge. You resell SEO under your own brand at your own margin, the engagement is NDA-backed, and we never have a client-facing touchpoint. Your clients see your agency as the SEO company, because as far as the deliverable goes, you are.
Do you offer white-label local SEO?+
Yes. White-label local SEO is part of the menu: Google Business Profile optimization, local schema, citation and NAP consistency, and review signals — all delivered under your brand. It’s the work that wins and keeps service-area and multi-location clients, and it slots into the Ultra SEO Retainer as monthly upkeep.
What does the white-label SEO reporting look like?+
Every retainer includes a white-label SEO report — a monthly client report rendered on your domain with your logo. It’s your white-label SEO dashboard: scores, ranking movement, what shipped, and drift flags, in language the client actually reads. It’s the retention artifact that makes a monthly retainer feel worth paying, and there’s no NAZCO badge anywhere on it.
Resell SEO under your own brand.
The Agency Teardown is free: we map where the white-label SEO margin and retention is hiding in your client book, and show you exactly what it would take to resell it under your brand. No deck, no pressure — just the map.
Free teardown · Rank-Ready in 30 · Resold under your brand