White-label SEO pricing is what an agency pays a behind-the-scenes provider to produce SEO work it then resells under its own brand, and in 2026 it comes in three shapes: per-project, per-post, and per-month. A per-project pass is a fixed price for an audit and the fixes that follow it. A per-post rate is a flat fee for each blog. A per-month retainer is a recurring fee per client site to keep that site improving. NAZCO's wholesale white-label SEO menu maps to all three: a one-time scored Ultra SEO Pass per client site, a per-post Ultra SEO Blog content unit, and a monthly Ultra SEO Retainer per client site that drops at higher client counts — the current figures live on the pricing page.
Everything else in white-label SEO cost is a variation on those three numbers. The price you actually pay moves with scope, with the number of sites you run, and above all with whether the work is real — original content and human-reviewed fixes — or quietly automated. This guide walks the models, what drives each number, how agencies turn a wholesale price into margin, and the red flags that mean a price is too good to be true. For the full picture of how reselling works end to end, start with our pillar guide to white-label SEO for agencies.
White-label SEO pricing models: per-project, per-post, per-month
Almost every white-label SEO provider prices on one of three models, and most serious ones offer all three so an agency can mix and match. Understanding the three is the whole game, because each one fits a different client situation and a different margin profile.
Per-project (the audit-plus-fixes pass)
This is a one-time, fixed price to get a site into shape: a scored technical and on-page audit, then every fix deployed — technical, schema, content, local, and AI-search. It's the natural first sale on top of a new website build, and it has a clean start and end, which clients like. NAZCO prices this as the Ultra SEO Pass — a one-time, per-site figure on the pricing page — with the work taken to a verified 85+ on-page score. A per-project pass is the lowest-commitment way to put SEO in front of a client and prove the work before anyone signs a retainer.
Per-post (content billed by the piece)
Content is usually billed per article so you only pay for what you actually ship. A per-post rate covers a buyer-intent blog written with schema, internal links, and a real point of view — not a 400-word filler piece. NAZCO bills this as the Ultra SEO Blog, a flat per-post unit. Per-post pricing is the most flexible line on the menu: an agency can buy one post to test a topic or twenty to launch a content cluster, and the wholesale cost scales exactly with the order.
Per-month (the recurring retainer)
The retainer is where the real reseller margin lives, because it recurs. It covers everything that keeps a site climbing after the first pass: re-scoring, drift monitoring, ongoing on-page fixes, a queue of link work, and a branded monthly report. NAZCO's Ultra SEO Retainer is a flat monthly fee per client site that drops at higher client counts (the current figures are on the pricing page). The volume break matters: the more client sites an agency runs through one provider, the lower the wholesale cost per site, and the wider the margin on every retainer.
| Model | What you get | How it's billed | NAZCO menu line |
|---|---|---|---|
| Per-project | Scored audit + every on-page fix deployed | One-time, per client site | Ultra SEO Pass |
| Per-post | Buyer-intent blog with schema + internal links | Per article | Ultra SEO Blog |
| Per-month | Re-scoring, drift monitoring, ongoing fixes, report | Recurring, per client site/mo | Ultra SEO Retainer (volume break at higher client counts) |
What drives white-label SEO cost up or down
Two providers can quote wildly different numbers for what sounds like the same work, so it's worth knowing what actually moves the price. The honest variables are these:
- Scope of the pass. An audit-only report is cheap. An audit plus every fix deployed to a verified on-page score is a real piece of production work, and it's priced like one.
- Number of client sites. Volume lowers the per-site cost. NAZCO's retainer steps down at higher client counts, and most providers reward density the same way.
- Content volume. Because blogs are billed per post, content is the most controllable line. A site that needs four posts a month costs four times the per-post rate; a site that needs one costs once.
- Originality and review. Original, human-reviewed content and fixes cost more to produce than spun or automated output. This is the single biggest reason two quotes diverge — and the one that matters most.
- Who owns the infrastructure. Work that installs on accounts the agency already owns avoids the per-seat platform fees that some providers bundle in. NAZCO runs on the infrastructure the agency owns, so there's no rented platform inflating the bill.
Notice what isn't on that list: brand-name markups, mystery "strategy" line items, or setup fees. A clean white-label SEO price maps to real production — audits, fixes, original content, and a human gate — and nothing else. If you want to see how the wholesale figures sit next to the rest of NAZCO's production menu, the full breakdown is on the pricing page.
How agencies mark up white-label SEO pricing
The reason white-label SEO works as a business is the spread. An agency buys at the wholesale price, resells at retail, and keeps the difference — and because the provider is invisible and NDA-backed, the client only ever sees the agency's brand and the agency's price. The provider never contacts the agency's clients, so there's no leak between the two numbers.
The common markup is 2x to 4x, and it holds across all three models. Industry guidance puts healthy resellers at roughly 40–60% gross margin on white-label packages, which a 2x–4x markup comfortably clears. The table below shows how that multiple maps to each deliverable. The numbers are illustrative ranges, not fixed prices — every agency sets its own retail based on its market and positioning, and NAZCO's current wholesale figures are on the pricing page.
| Deliverable | Billing model | Typical agency markup | Retainer compounds? |
|---|---|---|---|
| Audit-plus-fixes pass | One-time, per client site | 2x–4x wholesale | No — one-time margin |
| Per-post content | Per article | 2x–4x wholesale | No — billed per order |
| Monthly retainer | Recurring, per client site/mo | 2x–4x wholesale | Yes — stacks every month, every client |
The retainer is where this compounds. A blog and a one-time pass are good margin, but a recurring retainer marked up two to four times its wholesale cost stacks every month, across every client — which is exactly why SEO is the natural recurring add-on to a web-design agency's site builds. The mechanics of running this as an ongoing program are covered in our guide to how an SEO reseller program works.
Red flags: when white-label SEO pricing is too cheap
The most dangerous quote isn't the expensive one — it's the suspiciously cheap one. White-label SEO services priced far below the market don't get there by being efficient. They get there by cutting corners that land on your client's domain, not the provider's. And because you resold the work under your brand, you own the fallout — as one 2026 industry guide puts it, "the agency's brand is on the reports", so a link placed on a spam domain comes back on you, not the provider.
Treat these as hard stops when you're shopping for a provider to resell:
- Sub-$100 retainers and $20 articles. Real audits, fixes, and original content cost real money to produce. A price that low means the labor isn't real — it's spun, automated, or rushed offshore at volume.
- Private blog networks (PBNs) or "1,000 backlinks for $50." Cheap link packages are almost always fake directory links, comment spam, or a network Google already knows about. Google's own spam policies name link spam and buying or selling links as violations that can make a site rank lower or not appear at all — a spam action that tanks a client site you sold the work to.
- Spun or AI-dumped content with no review. If nobody reads the article before it publishes, you're betting your client's domain on a machine's first draft. A human gate on every publish is not a luxury — it's the thing standing between you and a refund.
- The provider owns the accounts. If the CRM, the site access, and the data live on the provider's login, you're renting your own client relationship. Work should install on infrastructure the agency owns, so you keep everything if you leave.
- No NDA and no guarantee they stay invisible. A provider that won't sign an NDA, or that reserves the right to contact "for support," is a leak waiting to happen. The whole model depends on the provider never reaching your client.
The throughline is simple: price should track the real cost of doing the work properly. NAZCO's model is built to remove every one of those risks — white-label and NDA-backed, never contacting the agency's clients, running on infrastructure the agency owns, operated from the agency's own Slack or Discord, with a human gate on every publish. You're buying outcomes you can safely put your name on, not the lowest number on a spreadsheet. For a full checklist on vetting a provider before you resell their work, read our guide to choosing a white-label SEO provider. If your clients are local service businesses, the same pricing logic applies to white-label local SEO pricing and delivery.
So what should you actually budget?
If you're an agency planning to resell SEO in 2026, budget against the three models, not a single headline number. Expect to pay a few hundred to a couple of thousand dollars for a one-time audit-plus-fixes pass, a flat per-post rate for content, and a recurring per-site retainer for the ongoing work. NAZCO's menu maps cleanly to all three — a one-time Pass, a per-post Blog, and a monthly Retainer that steps down as you add clients — with the current figures kept in one place on the pricing page so nothing goes stale. Across the agency clients we run, it's the retainer line that does the compounding — it's the one that turns a one-off build into recurring margin.
Then set your retail at a 2x to 4x markup and let the recurring retainer do the compounding. The provider stays invisible, the client sees only your brand, and the margin is yours. The wholesale numbers are the easy part; the discipline is refusing the cheap quote that puts a client's domain at risk to save a few dollars a month. If you want the figures laid out next to the rest of the production menu, or want to talk through which model fits your book of clients, see current pricing or get in touch.